Glad you asked! In short, it is an interactive tool that you can embed on a website, blog, forum, or Facebook which allows users to begin planning and diagramming events and see and experience your function space in three dimensions. When you claim your venue, you will see the Sales Tool tab on the "My Venue" page of the Creative Showcase. When you click on it, you will see some tutorial videos on how to embed the tool. Embedding the tool on a website takes less than 5 minutes and embedding the tool on Facebook takes less than a minute.